Blog

This blog is a journal, not a manual.
From a café in Bangkok to a digital brand on the edge of AI.

It's Possible.

An End-of-Year Record on Building in 2025

Dec 31, 2025
9 min read

It's Possible.

An End-of-Year Record on Building in 2025

Dec 31, 2025
9 min read

When Drink Categories Stop Making Sense.

A year-end note on how discovery is quietly changing.

Dec 27, 2025
6 min read

When Drink Categories Stop Making Sense.

A year-end note on how discovery is quietly changing.

Dec 27, 2025
6 min read

Bottom Up.

Starts with proximity.

Dec 24, 2025
3 min read

Bottom Up.

Starts with proximity.

Dec 24, 2025
3 min read

Staying Long Enough to Get It Right.

The Founding Era of Kaizen Coffee.

Dec 13, 2025
6 min read

Staying Long Enough to Get It Right.

The Founding Era of Kaizen Coffee.

Dec 13, 2025
6 min read

From Behind the R&D table #1 Ready-to-Drink Coffee.

It started in January 2024.

Jul 1, 2025
9 min read

From Behind the R&D table #1 Ready-to-Drink Coffee.

It started in January 2024.

Jul 1, 2025
9 min read

From Voice to Personalisation.

Sketching from Curiosity.

May 26, 2025
6 min read

From Voice to Personalisation.

Sketching from Curiosity.

May 26, 2025
6 min read

The Future Isn’t About Being Famous. It’s About Being the Best Match.

“Hey Chat, order iced coffee"

May 5, 2025
9 min read

The Future Isn’t About Being Famous. It’s About Being the Best Match.

“Hey Chat, order iced coffee"

May 5, 2025
9 min read